From nobody using AI to close to half the company working in Claude every day.

Take Off

Malta-based B2B off-price trading company, reselling apparel, footwear, accessories and home décor from over 250 international brands.

Industry
B2B off-price trading
Employees
51-200 employees
Service
AI Academy

“From nobody using AI to close to half the company working in Claude every day.”

The company

Take Off Ltd is a Malta-based B2B off-price trading company that resells apparel, footwear, accessories and home décor from over 250 international brands, with a team of around 60 people. In November 2025 it chose Yellow Tech to transition the whole team from AI curiosity to daily use.

The challenge

Take Off had no internal AI expertise and no framework to rely on. Adoption was happening spontaneously, unevenly and without any form of governance. The goal was to drive controlled, productive AI adoption among end users across the whole company, starting from a core group of champions and a governance layer of rules, tools and policies. Take Off wanted its people to work with generative AI safely and well, not simply to attend a course.

The solution

Starting in December 2025, Yellow Tech ran a two-phase AI adoption programme.

Phase one, AI Foundation: an AI readiness assessment across all 60 people on Yellow Tech's platform, qualitative interviews with key users, a KPI baseline on individual AI maturity, the company's AI Policy with governance guidelines, and the definition of the AI tools to be adopted across the firm. As a Google Workspace company, Take Off kept its existing productivity suite for everyday tasks and adopted Claude, with Claude Code, as the reference toolset for a selected group of champions identified together with Yellow Tech.

Phase two, AI Immersion: five onsite days in Malta with the leadership team and two groups of internal Champions, followed by an online practice period with homework and one-to-one office hours in between. On Yellow Tech's recommendation, Take Off purchased its own Claude Team licences in March 2026, billed to and owned by them. The programme continues on a six-month refresh cycle through September 2026: another strategic session with the leadership team, further onsite upskilling for the champions built around Claude Code's edge capabilities (agents, subagents, skills, hooks, goals, loops and routines), and a company-wide hackathon focused on developing real solutions with Claude.

The results

From zero to 24 active Claude seats in six months, in a company of 60 people. In April 2026 there were 11, inside the champions group. Today there are 24, and the heaviest users work in it 20-25 days a month.

Rebuilding a final price by hand took around eight minutes per item: you had to read the ERP discount rules and add the website promotions on top. With the pricing cockpit that someone on Take Off's commercial team built with Claude Code, the same answer arrives in seconds, for every product in the online catalogue. The estimated saving is 17 hours a month across price lookups, pricelist reviews and checks on published prices.

Before, nobody could verify that the price online was the one that had been decided. Today the tool compares the two automatically across 70,000 items and flags every difference. The last reconciliation turned up no discrepancy above one cent.

Prices and promotions are recorded day by day: any past date is one click away.

All of this was built in a few days, where traditional development would have taken weeks.

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