The company
Take Off Ltd is a Malta-based B2B off-price trading company that resells apparel, footwear, accessories and home décor from over 250 international brands, with a team of around 60 people. In November 2025 it chose Yellow Tech to transition the whole team from AI curiosity to daily use.
The challenge
Take Off had no internal AI expertise and no framework to rely on. Adoption was happening spontaneously, unevenly and without any form of governance. The goal was to drive controlled, productive AI adoption among end users across the whole company, starting from a core group of champions and a governance layer of rules, tools and policies. Take Off wanted its people to work with generative AI safely and well, not simply to attend a course.
The solution
Starting in December 2025, Yellow Tech ran a two-phase AI adoption programme.
Phase one, AI Foundation: an AI readiness assessment across all 60 people on Yellow Tech's platform, qualitative interviews with key users, a KPI baseline on individual AI maturity, the company's AI Policy with governance guidelines, and the definition of the AI tools to be adopted across the firm. As a Google Workspace company, Take Off kept its existing productivity suite for everyday tasks and adopted Claude, with Claude Code, as the reference toolset for a selected group of champions identified together with Yellow Tech.
Phase two, AI Immersion: five onsite days in Malta with the leadership team and two groups of internal Champions, followed by an online practice period with homework and one-to-one office hours in between. On Yellow Tech's recommendation, Take Off purchased its own Claude Team licences in March 2026, billed to and owned by them. The programme continues on a six-month refresh cycle through September 2026: another strategic session with the leadership team, further onsite upskilling for the champions built around Claude Code's edge capabilities (agents, subagents, skills, hooks, goals, loops and routines), and a company-wide hackathon focused on developing real solutions with Claude.
The results
Before the programme Take Off had no corporate Claude licences at all: usage was individual, occasional and invisible to the company. The first Claude Team plan went live in April 2026 with 11 seats, all within the champions group. Six months later the company has 24 seats active in the last month — close to half the company — and the most intensive users, in ICT and in commercial roles alike, work in Claude on 20 to 25 days a month, with several hundred sessions each. The shift is not that people use AI more often: it is that Claude is now where a working day starts.
What the team does on its own today
Building internal dashboards with Claude Code has become routine. Champions across different functions put together their own reporting and monitoring views, without involving IT or Yellow Tech, whenever they need to see their data in one place.
Pricing is now run in Claude by the commercial team itself. A pricing specialist in the buying team built, with Claude Code and without a line of code from IT, the tool that reconciles Take Off's two discount layers — the ERP pricelist discount and the website tag discounts — into a final selling price for each of the roughly 70,000 items in the catalogue. It runs as a live internal application behind SSO, fed automatically by scheduled data pipelines, and they publish their own updates to it without involving IT. The last reconciliation against the live website prices found no discrepancy above one cent. Before, the same check was a manual spreadsheet exercise that nobody could run end to end.
Why it works
This is how Yellow Tech runs AI adoption: measure first, set the rules of the game with the client's own AI policy, train leadership and champions on real work rather than demos, and come back every six months so that usage keeps growing after the trainers have left the room. Take Off runs on Claude today because the programme was built for the day after the course, not for the course itself.
